Madeleine's Portfolio

 I decided upon reflection that the packaging for Kulhar Kup chai could be developed by designing the other side. I took inspiration from the below coffee packaging I found in my kitchen for the design.

 I created the below repeat pattern by carving our a smaller Lino-cut and a gold/silver/copper stamp. I enjoy the colour of the paisleys as they reflect nicely and add a captivating element to the natural, organic brown background. I then decided to see what this pattern would look like on packaging, using a Photoshop template I created this: I then decided to add a label in order to incorporate the Kulhar Kup logo I had created. I recreated the logo I made previously as I felt it needed to be more bold and cohesive with the design. I really enjoyed putting together my print and logo onto a physical piece of work as I can now visualise how my work can be used to create positive change; by providing designs and concepts for a sustainable business that will ultimately benefit the environment.

I'm really happy with the outcome of these prints as they look natural and organic, which relates well Ito project to take this further I'd like to experiment with layering and colour. Also I'd like to create a repeat pattern for an envelope for my postcard.  

I took place in a printing workshop on Thursday and below are the notes I took. I found that writing out my ideas before executing them helped me establish what I actually wanted to create. 

 Following on from my calligram for the poem by Kelly Roper, I decided to switch to text that I was more familiar with and resonated with my topic even more. I decided to work with the quote I came up with for my postcard: 'the world is cool, when you take a closer look.' I decided to shape the quote into a paisley design, as I'd discovered upon research that paisleys are a traditional symbol related to Indian culture. I found paisleys on the chai-tea packaging I analysed, on images I found when searching for 'India' in google and when I was brainstorming contact sheets for my topic, I chose to work with a symbol that represented Indian culture as I've found, when researching sustainable traditions, that a majority of them originate from their culture. And so I feel its necessary to celebrate that. I also have always enjoyed Indian designs, especially through henna. Below are some henna pieces I did and took inspiration from for my paisley design. This is my fir...

 I discovered the poem 'It's Your Earth' by Kelly Roper from  'Poems About Earth to Raise Awareness on Earth Day'  . I thought it reflected my topic well. I used this poem as text for practising my photoshop skills. The images below show my experimentations. It is clear that at this stage I was not well equipped for manipulating text in Photoshop. I found that I didn't know the exact tools I needed to achieve what I wanted, and I was also stuck on what I actually wanted the calligram to be shaped like. I feel this is because the poem didn't particularly resonate with me and so I couldn't visualise how it should be presented.

 I followed the below brief in order to inspire new ideas and looking at alternative ways of exploring my topic. I then decided to research some of the artists mentioned in the brief as well as an additional one I liked. I would use these artists to inspire my own calligrams.

 This is the digital version I created using Pages on Mac. I found using a texture background added good depth to the layout, as well as laying colours for the globe 'head' meant it would 'pop'. The comments I posted on Padlet during the session: This postcard helped me narrow down the message I'd like to put across. I decided that my chosen topic is about taking 'inspiration' from the world we live in to create positive and sustainable change to the environment. I went with a comical image to create a positive tone to the postcard and to appeal to a range of audiences through that. The message on the back would continue on from the message on the front; expanding it further to add clarity to what the actual message is. So it would be a few words and images explaining to the viewer sustainable traditions found across the globe that they can take inspiration from. I then put this design into some templates on photoshop to visualise how it could actually be us...

 I was given a brief to create a postcard that summarises my aim for creating positive change. I was tasked with coming up with an idea in an hour, which I enjoyed as I feel I work best when restrictions are put in place. I found that being forced to portray my projects message through just a singular small design allowed me to really understand the root of my message. And that is that: the world is cool, and we should be taking inspiration from those living on it in order to save it. Below are the notes I made when brainstorming ideas.

Below is the final designs for the logo that I decided on. I chose to add background colour to help elevate the logo and its colours. These are the mock-ups I used to develop my logo further and see how it would be used in reality. I enjoyed this as it helped me visualise how my design would actually be used and forced me to consider elements I had not yet, for example the dimensions of the logo and which colours compliment which product.

 Following on from my idea development and sketches, I decided to produce the logo digitally and play around with the dimensions and colour to refine the logo even more. This shows my mock up of the design with lines and the decision I had to make as to how the lines will be arranged, I decided on the right design as it better resembles a cup and is therefore more true to the brand. This is a documentation of the different colour palettes I referenced when choosing the colours for my logo. I took colour inspiration from a variety of images that reflected Indian culture, as well as another companies packaging for Chai. This is a mockup of the logos I designed using the colour palettes I had created.  And these are the final logo designs I decided on. I feel the logo on the left represents the heritage and playfulness of the brand whilst the logo on the right reflects the natural, earthy and eco-friendly nature of the Kulhar cups. In retrospect, I feel that these logos could use...