Unit 2- Exploring colour and shapes for Kulhar Cup logo

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 Following on from my idea development and sketches, I decided to produce the logo digitally and play around with the dimensions and colour to refine the logo even more.


This shows my mock up of the design with lines and the decision I had to make as to how the lines will be arranged, I decided on the right design as it better resembles a cup and is therefore more true to the brand.


This is a documentation of the different colour palettes I referenced when choosing the colours for my logo. I took colour inspiration from a variety of images that reflected Indian culture, as well as another companies packaging for Chai.


This is a mockup of the logos I designed using the colour palettes I had created. 



And these are the final logo designs I decided on. I feel the logo on the left represents the heritage and playfulness of the brand whilst the logo on the right reflects the natural, earthy and eco-friendly nature of the Kulhar cups.

In retrospect, I feel that these logos could use some improving and I didn't spend enough time generating alternative ideas. I'd say this work is mainly a draft concept for inspiration for what a brand could use.

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