Unit 2- Drafting ideas for a Kulhar Kup campaign

-

 Following on from the news article about Indias decisions to reintroduce Kulhar back onto the railway, I decided to experiment with the branding concept for this. I analysed British Chai-Tea packaging and came up with some logos I could experiment with further.

I decided to incorporate some of the symbols and ideas that came up in my workshop into my logo generation. This provided me with an effective springboard for ideas as I already had shapes to work with. This really showed me the benefit of focusing first on shape and form and then colour.


I analysed the Twinings packaging for their 'Spicy Chai'. I enjoyed observing their use of the colour and their reasoning for these choices. It brought up some ideas and inspiration for my own project.




Comments

Post a Comment

Popular posts from this blog

Unit 1- print, Kitty Sabatier analysis

-
Image
 I was inspired by the work of Kitty Sabatier and her technique of abstraction within mark-making. I decided to reproduce some of my favourite works of hers and learn from her creative process so as to take inspiration for my future projects. (My work is on the left and the inspiration for it is on the right)
Read more

Unit 1- Working with Clay to Explore Shape and Space

-
Image
With my quick workshop in clay, I wanted to explore the elements of shape and space. I chose to do some sketching following on from the shapes I created in my previous workshop and the artist research I had done.  I took inspiration from the 'squiggle' shape that keeps coming up in the research. I looked at the folds within Bernin's sculptures and wanted to experiment with making that on a more refined scale. My first attempt was unstructured and broke as the cat was in a plastic state. To solve this, I used a leather hard coat and cut out full circles of a larger width and layered these with slip. To develop this concept further, I would like to experiment with scale and how this can impact the appearance of shape and space.
Read more

Final outcome- FMP

-
Image
 Details of final outcome: Outcome in-situ: Outcome in gallery setting: I feel fulfilled by the outcome I produced. It reflects the effort I put in over my FMP into research, learning new skills and also personal development. It is an artists' book called 'An Ode to the Moon' and is a testament to the enormous range of perspectives we have on the moon. For me, this project has been an enlightening journey on how the world can have so many different viewpoints on the same thing. It has been a personal journey for me and I feel this book is evidence of this. I can't wait to show this book to friends and family. I already have some orders in from people that would like one for themselves- which is ultimately the goal of my project (to share alternative perspectives through allowing ownership and personal connection to my work.)
Read more